"Robocalls," those automated telephone messages of, by and for politicians, are the subject of significant controversy this Election Day.
Led by Talking Points Memo, Democratic bloggers have been decrying what they see as fraudulent calls, and now the mainstream media suddenly have latched onto the story. As noted at The Hotline's Blogometer, ABC News, The New York Times and The Washington Post were among the publications to pick up the story.
As was the case with the "Google bomb" story in the blogosphere a couple of weeks ago, Tech Daily was ahead of the curve. We introduced our readers to political robocalls in August as part of our special series on the intersection between politics and technology. We've had more coverage since then as the controversy mounted.
The latest coverage has focused on the calls by Republicans, but our original story by Andrew Noyes, who has been blogging up a storm here today, shows that the GOP does not have a monopoly on robocalls. Here is that story:
A telephone call from sweet, Southern-twanged "Mary Ann" might have helped crush the bid by Republican Ralph Reed to become Georgia's lieutenant governor. The caller, who slammed Reed's past lobbying efforts, was affiliated with Campaign Money Watch, a well-known Washington-based nonprofit dedicated to improving campaign finance laws.
Mass-dialed, computerized calls like Mary Ann's have become common in American politics, and most use popular political figures or celebrities. Former President Clinton recorded one for Sen. Joseph Lieberman, D-Conn., who lost his primary last week. Actors Billy Crystal and Sally Field recently lent their voices to a pre-school-focused ballot initiative in California.
The technique usually utilizes extensive call lists to reach would-be voters and is classified as political speech, dodging FTC-enforced "do not call" rules against telemarketing. Democratic political-messaging expert Marty Stone said his clients' participation and listening rates have actually increased since the national do-not-call registry was launched in 2003.
"Phone calls, either live or automated, should be used to have a conversation with voters," Stone said. "There are only a handful of mediums where you're having a conversation -- e-mail, phones and door-knocking." Others, like TV and radio advertising, are passive "push mediums," he said.
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