Wednesday, May 23, 2012

CES SHOW: CEA's Shapiro Lashes Out at Broadcasters

January 6, 2011 | 12:49 PM

LAS VEGAS - The battle over America's spectrum resources ratcheted up a notch Thursday when Consumer Electronics Association President and CEO Gary Shapiro accused television broadcasters of "squatting now on our broadband future." Delivering a keynote speech, Shapiro suggested that TV stations should relinquish more of their digital airwaves to meet growing demand for wireless connectivity and head off a possible shortage of megahertz for broadband.

Broadcasters have agreed to voluntary givebacks of their frequencies, an approach the FCC endorsed after initially considering forced reallocation of spectrum, but Shapiro implied that those commitments as lacking. Proponents of shifting TV spectrum to wireless carriers argue that broadcasting is an antiquated and inefficient technology and that stations often do not use all of their frequencies.

"Perhaps while he was writing his book, Gary missed the fact that broadcasters just gave back over a quarter of our airwaves after the DTV transition," responded National Association of Broadcasters spokesman Dennis Wharton, taking a swipe at Shapiro's new book about innovation, The Comeback, which debuts today.

"He may have also missed the pay TV cord-cutting phenomenon and the fact that TV antenna sales are soaring. Broadcasting, because it is a 'one-to-many' transmission service, is a far more efficient user of spectrum than the 'one-to-one' spectrum-hogging cellphone network," added Wharton, who was in the Hilton Convention Center ballroom as Shapiro spoke.


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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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