No More Loud T.V. Commercials- Wahoo!
December 3, 2010
| 9:00 AM
Get ready to celebrate.
The House cleared legislation Thursday evening aimed at preventing advertisers from blaring their TV commercials at volumes much higher than the programs on which they are being aired.
"Consumers have been asking for a solution to this problem for decades, and today they finally have it," Rep. Anna Eshoo, D-Calif., sponsor of the bill, said. The Commercial Advertisement Loudness Mitigation Act "gives consumers peace of mind, because it puts them in control of the sound in their homes."
Specifically, the measure requires the volume of commercials not to exceed the decibel level of regular programming. Under the CALM Act, the FCC, within one year, must ensure that advertisers adopt industry technology which "modulates sound levels and prevents overly loud commercials."
Eshoo called it a simple fix to a huge nuisance.
"Most Americans experience the frustration of abrasively loud television commercials, with advertisers grabbing for our attention through this intrusive practice," said Sen. Sheldon Whitehouse D-R.I., who sponsored the bill in the Senate.
The House passed its own version of the bill last year. The Senate passed its bill in September and the House on Thursday agreed to pass the Senate's bill, which now heads to President Obama.
Photo credit - IStockphoto
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