Social Media and Games Dominate Online Activity
August 12, 2010
| 10:34 AM
Social media and games dominate online activity according to recent research from the Nielsen Company.
As of June 2010, Americans spend nearly a quarter of their time on social networking sites and blogs, a 43 percent increase from just a year ago (22.7 percent up from 15.8 percent).
Online games came in second place taking up roughly 10 percent of online activity, up 10 percent from the previous year, and email came in third at 8 percent.
"Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities - social networking, playing games and emailing," said Nielsen analyst Dave Martin. This leaves "a whole lot of other sectors fighting for a declining share of the online pie."
If use of the Internet were condensed into an hour, a little over 13 minutes would be spent on social networking and blogs, six minutes would go to games and five minutes to email.
While email is losing ground computer Internet use, it remains number one on mobile platforms. Email takes up 41 percent of Internet activity on mobile phones.
Categories:
Technology
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