"It is essential that the FDA craft regulatory safeguards for Internet-related promotion, especially since interactive communications will become the dominant form for the delivery of health information and advertising to both consumers and health professionals," CDD's executive director Jeff Chester said in statement.

The FDA had requested comments, due this week, on how companies promote FDA-regulated medical products using the Internet, including social media sites. The Internet has "raised questions and concerns over how to apply existing regulations to promotion in these newer media," according to the FDA's background on its proceeding. In particular, the Web has created challenges for figuring out how to state mandatory information, such as a drug's side effects.

Chester's group pushed beyond these compliance concerns to raise questions about how pharmaceutical companies might use online marketing tools to prey on consumer anxieties. "Few U.S. health consumers are aware that they are being identified, labeled, profiled, and tracked on the Internet while they search or access information on specific conditions or concerns," CDD's statement said.

Pharmaceutical companies are steering the FDA toward looser regulations that will not open them up to repeated compliance slaps. The agency should be mindful of "imposing too many, or overly confining, restrictions on industry, which could silence an important voice in the chorus," Eli Lilly's hearing statement said.

"...that online behavioral targeting by corporations in the health-related fields pose significant risks to consumers and must be further investigated."

This is very good point, because as we all know there is a lot of well... trash advertising online, regarding health supplements. The sad truth is that many people fall to these overly advertised products. They think that they have found a super drug that would help to solve their health issues, but it turns out that it's just another falsity. Yes there should be strong regulations against companies that make at least far-fetched claims in their ads.

TimSew from Zygors Guide

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