Friday, February 10, 2012

Pig Invades Capital

March 10, 2010

pig-photo-NAB.JPGThe music industry is taking their fight for performance fees to their adversaries' doors Wednesday. The music industry has begun portraying broadcasters' opposition to legislation that would require AM and FM radio stations to pay a fee to performers for playing their music on the air as "piggish."

To highlight the point, the Radio Accountability Project, sponsored by several music industry groups, is launching a cross-country tour featuring a giant inflatable pink pig. The pig's first stop Wednesday was the Washington headquarters of the National Association of Broadcasters. The pig also will visit the headquarters and top stations of radio corporations across the country over the next few months, the project said.

"The radio companies are being piggish by refusing to pay musicians for their work while big radio corporations make billions of dollars in profits," Radio Accountability Project spokesman Mark Corallo said. "The inflatable pig will showcase the most piggish radio broadcasters across America--like Clear Channel and Cumulus."

NAB has countered that the legislation would primarily benefit large record companies, not musicians and would place a major financial burden on already struggling local radio stations.

"It's no surprise that [the Recording Industry Association of America] is now employing silly frat-boy stunts, given its well-documented practice of suing college kids to rescue a bankrupt business model," NAB spokesman Dennis Wharton said in a statement. "It also seems appropriate for RIAA to use an inflatable pig as its mascot, since its foreign-owned members would be the biggest beneficiaries of performance tax pork. RIAA is losing this issue on Capitol Hill and in the court of public opinion, and today's demonstration represents a new low in a campaign of utter desperation."

In the spirit of the event, NAB said it served sausage pizza to the protesters at the event.

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.