Yahoo Launches New Privacy Tool
Yahoo Monday announced a new tool aimed at giving consumers more control over Internet ads targeted at their interests. Ad Interest Manager will give visitors to Yahoo a summary of their online activity. In addition, it allows users to view the interests Yahoo believes they have, edit or change those listed interests, and turn off "interest-based ads," the Internet firm said in a statement.
"Yahoo is committed to providing consumers with increased transparency and control when they are online," Yahoo Vice President of Policy and Head of Privacy Anne Toth said. Despite the new tool, she added that the firm believes "ads tailored to users' interests make online experiences more compelling and user-focused, and the new tool Yahoo is launching today will provide transparency into how Yahoo's interest-based advertising works."
The firm's Ad Interest Manager is available now in beta version in the United States and will soon be available to European users. Yahoo said it also plans to add new features to the tool to allow users to add categories of interest that Yahoo did not include. The new privacy tool was released on the same day as the FTC's latest workshop exploring privacy issues.
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Privacy
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