Wednesday, May 23, 2012

Stunt Miffs FCC

December 17, 2009 | 7:51 PM

The satirical blog "The Secret Diary of Steve Jobs" raised eyebrows at the FCC this week when the blog encouraged mobile users to "overwhelm the AT&T data network and bring it to its knees" by banding together in a network-halting stunt this Friday.

Labeling the project Operation Chokehold, Newsweek columnist Dan Lyons--who blogs for the site under the name "Steve"--told iPhone users to run data-intensive apps simultaneously on Friday. The aim is to slow the network to a standstill. Lyons said in his post that he wanted to send AT&T the message that "we are sick of their substandard network," and to register ire over signals from the network that pricing plans based on bandwidth use may be on the horizon.

AT&T responded to CultofMac.com, calling Lyons' effort "an irresponsible and pointless scheme to draw attention to a blog." The FCC also condemned the stunt. "To purposely try to disrupt or negatively impact a network with ill-intent is irresponsible and presents a significant public safety concern... [T]hreats of this nature are serious, and we caution the public to use common sense and good judgment," the agency told ABC News.

Lyons' response to landing on the FCC's radar? "Holy crap," he blogged. He largely intended the protest as a joke, but it spun out of his hands, he wrote. Still, he did not call off the protest.

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Juliana Gruenwald

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.