The ad will appear on Facebook accounts in Virginia wherever McDonnell's name appears and will link to a site called BobMcDonnellBluePrint.com. The DNC said this is the first in a series of planned ads that will target women, young people and other voters. Last month McDonnell rallied prominent female backers to help mend his image after the publication of his 1989 master's thesis. In it, he wrote that working women and feminists had been "detrimental" to the traditional family and slammed federal child care tax credits because they encouraged women to be employed outside the home.