Curious Americans are turning to the Internet to learn more about health care reform. In the past 90 days, Google searches for keywords like "healthcare reform bill," "House health bill" and "healthcare bill" have risen by more than 5,000 percent. Those words return a plethora of results -- blogs, news organizations, interest groups and government pages -- but if the White House wants to have the authoritative site on the debate, it needs to refine its strategy, experts warn.

For starters, the administration has struggled to debunk misinformation that other groups spread through viral e-mails and campaigns. The White House set up a "Reality Check" site, but it's unlikely you'll end up there after a simple Google search using the most popular health care-related keywords. "I don't think [the Reality Check site] is really well optimized and is helping the campaign," said Michael Fleischner, an expert on search engine optimization. "If we were to type in the most common terms that people are searching on, we would expect [that site] to come up, and [it's] not coming up."