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        <title>Tech Daily Dose: Microsoft-Yahoo Deal Raises Concerns</title>
        <link>http://techdailydose.nationaljournal.com/2009/09/microsoftyahoo-deal-raises-con.php?rss=1</link>
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            <title>Microsoft-Yahoo Deal Raises Concerns</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="microhoo.jpg" src="http://techdailydose.nationaljournal.com/microhoo.jpg" width="258" height="51" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /></span>Four consumer and privacy groups will ask the Justice Department's top antitrust official on Monday to conduct "a thorough and rigorous examination" of the proposed 10-year advertising agreement Microsoft and Yahoo announced in July. In a letter to Assistant Attorney General <strong>Christine Varney</strong>, the Center for Digital Democracy, Consumer Action, Consumer Watchdog and the U.S. Public Interest Research Group, argue that the firms have historically operated competing ad-targeting businesses in search, display and mobile advertising, as well as competitive ad exchanges.</p>

<p>"In order to ensure that American consumers and competitors are given the 21st century safeguards they require, both the DOJ and FTC must carefully examine how the proposed<br />
Microsoft/Yahoo agreement will impact the digital marketplace," they write in the letter, which will also be sent to FTC Chairman <strong>Jon Leibowitz</strong> and Senate Judiciary Antitrust Subcommittee Chairman <strong>Herb Kohl</strong>, D-Wis. Kohl previously said his panel would closely review the deal. An ad arrangement between Google and Yahoo fell apart in 2008 after regulators warned they would file a lawsuit to block it.</p>

<p>The letter argues that the proposed combination of Microsoft's and Yahoo's search platforms effectively undermines the latter as a meaningful competitor as it gives up its ability to offer marketers a robust search and display combination. DOJ must ask whether the plan is "simply a precursor to the eventual absorption by Microsoft of Yahoo's various advertising holdings" and whether the combination of their data collection, profiling, and targeting technologies could place competitors at a disadvantage, they state.</p>]]></description>
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            <pubDate>Sun, 20 Sep 2009 20:33:00 GMT</pubDate>
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