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        <title>Tech Daily Dose: Will MicroHoo Raise Eyebrows On The Hill?</title>
        <link>http://techdailydose.nationaljournal.com/2009/07/will-microhoo-raise-eyebrows-o.php?rss=1</link>
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            <title>Will MicroHoo Raise Eyebrows On The Hill?</title>
            <description><![CDATA[<p>More than eight months after abandoning its planned advertising partnership with Google amid intense scrutiny from Capitol Hill and the Justice Department, Yahoo is joining forces with Microsoft. The companies announced an agreement Wednesday that they believe will improve the Web search experience for users and advertisers. Under the plan, which they expect to close in early 2010, Microsoft would power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies' premium search advertisers, according to a press release.</p>

<p>The agreement does not cover each company's Web properties and products, e-mail, instant messaging, display advertising or any other aspect of the companies' businesses.  "In those areas, the companies will continue to compete vigorously," they stated. The transaction will be subject to regulatory review and the agreement entered into Wednesday anticipates that the parties will enter into more detailed definitive arrangements prior to closing. The pair acknowledged that their deal will "be closely reviewed by the industry and government regulators" and they welcome questions.</p>

<p>Under the 10-year agreement, Microsoft will acquire an exclusive license to Yahoo's core search technologies, and Microsoft will have the ability to integrate Yahoo search technologies into its existing Web search platforms. Microsoft's new search engine Bing will be the exclusive algorithmic search and paid search platform for Yahoo sites. "Providing a viable alternative to advertisers, this deal will combine Yahoo and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search," the firms said in an indirect jab at Google.</p>]]></description>
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            <pubDate>Wed, 29 Jul 2009 13:23:15 GMT</pubDate>
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				<title>Krishna Santani responded on July 29, 09 04:39 PM</title>
				<description>

					
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					<![CDATA[<p>This agreement would definitely provide a much needed momentum to Bing in terms of traffic as large scale traffic is mandatory in order to learn what people search for. Its tough to say for now that whether this move would eat away Google&rsquo;s market share but without doubt this will be good for consumers as competition is always healthy</p>...]]>
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				<pubDate>Wed, 29 Jul 2009 20:39:59 GMT</pubDate>
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			<item>
				<title>Krishna Santani responded on July 29, 09 04:38 PM</title>
				<description>

					
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					<![CDATA[<p>This agreement would definitely provide a much needed momentum to Bing in terms of traffic as large scale traffic is mandatory in order to learn what people search for. Its tough to say for now that whether this move would eat away Google&rsquo;s market share but without doubt this will be good for consumers as competition is always healthy</p>...]]>
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				<link>http://techdailydose.nationaljournal.com/2009/07/will-microhoo-raise-eyebrows-o.php?rss=1#1344565</link>
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				<pubDate>Wed, 29 Jul 2009 20:38:59 GMT</pubDate>
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