The Smithsonian has posted a preliminary version of its Web and new media strategy that details ways in which the institution wants to overhaul its digital experience and promote a new learning model that helps people along their "lifelong learning journeys." The blueprint was born from workshops, a Smithsonian 2.0 conference, Twitter, YouTube and ongoing collaborations on its wiki.
Three main themes emerged during the strategy-creation process:
• Update the Smithsonian Digital Experience: Build on excellence and the potential for excellence throughout the Institution by focusing on Web-publishing fundamentals and improving access to collections, community, and content across all platforms.
• Update the Smithsonian Learning Model: Support new kinds of learning, innovation, and knowledge creation inside and outside the Institution.
• Balance Autonomy and Control within the Smithsonian: Balance the benefits and risks of central control and creative autonomy while binding oversight and operations to a shared vision for the future.
To make the themes actionable, the strategy describes eight goals, each of which has its own set of policy, program, and tactical recommendations...
1. Prioritize Web and New Media programs in proportion to their impact on the mission
2. Strengthen brand relationships throughout the Smithsonian
3. Facilitate dialogue in a global community of learners
4. Attract larger audiences and engage them more deeply in long-term relationships
5. Support the work of Smithsonian staff
6. Develop a platform for participation and innovation
7. Increase revenue from e-commerce fundamentals and Web 2.0 perspectives
8. Design and implement a pan-Institutional governance model
Read more here. (Hat tip, NextGenWeb)
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