Tech Daily Dose: Senate Panel Probes Paid Blogger Problem http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1 en Copyright 2010 Wed, 22 Jul 2009 15:49:35 GMT http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Senate Panel Probes Paid Blogger Problem Cable television, the Internet, cellular phones and other handheld electronic devices have provided new opportunities for techniques like viral and word-of-mouth marketing that add new complexities to the government's job of monitoring deceptive advertising, FTC Consumer Protection Bureau Director David Vladeck told the Senate Consumer Protection, Product Safety, and Insurance Subcommittee on Tuesday. "We are continually learning about new and creative methods to get promotional messages out to consumers," he said at a hearing that covered issues ranging from false claims in weight loss promotions to bloggers who are paid by advertisers to endorse certain products.

National Consumers League Executive Director Sally Greenberg said blogging, by its nature, has encouraged an explosion of discourse about practically every product available -- but the FTC needs to crack down on those who are cash in by writing favorably about a product. Marketers frequently fabricate "spontaneous" Internet "buzz" around products and services by paying for endorsements by influential bloggers and celebrities, she said. "As with any emerging means of communication, 'rules of the road' must govern to protect against deceptive advertising," she added. The FTC has proposed requiring consumer-generated media outlets to disclose a financial relationship with a product. Read more about this topic in CongressDaily's PM Edition (subscription required).

]]> http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1 http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1 Wed, 22 Jul 2009 15:49:35 GMT Bricklayers in Essex responded on June 13, 10 05:46 PM <div class="ad" style="float:right;margin: 0px, 0, 10, 10;"> <h6>Advertisement</h6> <a href="http://ad.doubleclick.net/jump/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" target="_blank"><img src="http://ad.doubleclick.net/ad/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" border="0" alt=""></a> </div> Bricklayers in Essex is amazing to see >>>>>>> Bricklayers in Essex

...]]> http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1592925 http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1592925 Sun, 13 Jun 2010 21:46:04 GMT technology responded on June 6, 10 03:19 AM <div class="ad" style="float:right;margin: 0px, 0, 10, 10;"> <h6>Advertisement</h6> <a href="http://ad.doubleclick.net/jump/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" target="_blank"><img src="http://ad.doubleclick.net/ad/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" border="0" alt=""></a> </div> National Consumers League Executive Director Sally Greenberg Samsung PN58C7000 said blogging, by its nature, has encouraged an explosion of discourse about practically every product available -- but the FTC needs to crack down on those who are cash in by writing favorably about a product.

...]]> http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1590386 http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1590386 Sun, 06 Jun 2010 07:19:01 GMT responded on June 4, 10 03:17 AM <div class="ad" style="float:right;margin: 0px, 0, 10, 10;"> <h6>Advertisement</h6> <a href="http://ad.doubleclick.net/jump/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" target="_blank"><img src="http://ad.doubleclick.net/ad/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" border="0" alt=""></a> </div>  Great stuf , thanks for sharring , email extractor

...]]> http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1589908 http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1589908 Fri, 04 Jun 2010 07:17:36 GMT knellyfadey responded on August 2, 09 10:20 AM <div class="ad" style="float:right;margin: 0px, 0, 10, 10;"> <h6>Advertisement</h6> <a href="http://ad.doubleclick.net/jump/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" target="_blank"><img src="http://ad.doubleclick.net/ad/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" border="0" alt=""></a> </div> cheap buy uk stock really cheap electronics products. Make me looking foward to xmas already :)...]]> http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1344972 http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1344972 Sun, 02 Aug 2009 14:20:15 GMT Edward Craig responded on July 23, 09 05:03 PM <div class="ad" style="float:right;margin: 0px, 0, 10, 10;"> <h6>Advertisement</h6> <a href="http://ad.doubleclick.net/jump/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" target="_blank"><img src="http://ad.doubleclick.net/ad/nationaljournalgroup/njonline;feature=techdailydose;series=techdailydose;medium=rss;sz=300x250,336x280;ord=164174620?" border="0" alt=""></a> </div> This problem is self-correcting on most blogs unless comments are edited to remove spam critics.

Blogs favoring spammers lose crediblity.

 

...]]> http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1343736 http://techdailydose.nationaljournal.com/2009/07/senate-panel-probes-paid-blogg.php?rss=1#1343736 Thu, 23 Jul 2009 21:03:56 GMT