Tech Daily Dose: Groups Release Web Ad Principles http://techdailydose.nationaljournal.com/2009/07/groups-release-web-ad-principl.php?rss=1 en Copyright 2009 Thu, 02 Jul 2009 04:01:01 GMT http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Groups Release Web Ad Principles computerzap.jpgSeveral major marketing trade groups will release self-regulatory principles Thursday intended to protect consumer privacy in advertising-supported interactive media. The groups argue the guidelines will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information. The issue has gained steam on Capitol Hill lately with a series of hearings by key panels of the House Energy and Commerce Committee. The framework is an effort of the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau, and the Council of Better Business Bureaus. The groups offer seven principles as part of a self-regulatory program that is expected to be implemented in early 2010. Here are the basics:

• The Education Principle: The digital media industry intends, in a major campaign that is expected to exceed 500 million online ad impressions, to educate consumers about online behavioral advertising over the next 18 months.

• The Transparency Principle: Clearer and easily accessible disclosures to consumers about data collection and use practices associated with online behavioral advertising. It will result in enhanced notice practices.

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