The U.S. Telecom Association on Monday formally unveiled its new and improved NextGenWeb.org -- a Web site meant to facilitate engagement in a range of issues surrounding broadband deployment and educate those interested in the societal benefits of broadband. The trade group beefed up the site with enhanced social media applications and added Shana Glickfield as its official blogger and online community director. "The innovative new site reinforces key themes that help to drive broadband deployment and adoption: connect, innovate and collaborate." said Glickfield, who also founded DCConcierge.com, a service that helps Internet users find goods and services in Washington. "As we blog, livestream, podcast and tweet from policy and industry events taking place in Washington and across the country, NextGenWeb will serve as a central resource for the latest news on how broadband is transforming lives and be a place for honest debate," she said in a press release.