Tuesday, February 7, 2012

Schumer Sends New Media Memo

June 5, 2009

Senate Rules Chairman Charles Schumer and ranking member Robert Bennett offered colleagues some tips this week on how to use Internet-based new media since September 2008 changes allowing senators to move beyond their official Senate.gov sites to take advantage of innovations like the micro-blogging service Twitter and video sharing site YouTube. At that time, offices were instructed that "care needs to be taken not to violate Senate rules, regulations, standing orders and statutes governing Senate operations, including the prohibition on using Senate Internet resources for personal, promotional, commercial, or partisan political/campaign purposes."

Their Wednesday letter points out:

• Senate business must be separate from political/commercial/promotional activities.
• No official resources (office funds, staff time, equipment, space) may be used for the creation or maintenance of political, commercial, or promotional material on these sites.
• Members maintaining sites outside Senate.gov domain should ensure that public commentary, if permitted, is clearly distinguished from official content.
• Certain Web sites may collect data from users and members are cautioned against having an official presence on sites that may use such data for political or commercial activities.
• Sites with official Senate content may not require a fee or service charge for viewing.
• Certain sites, especially those that are not official sanctioned by the Senate Rules Committee, may place advertising on pages containing official member content. This can pose risks to members who may have no control over the content.
• At this time the only third-party Web site that has formally entered into an agreement to keep all promotional, commercial, or partisan advertising and commentary from member sponsored pages is YouTube.
• The Rules Committee is actively working with other sites to include them on the list of sites that agree to the Senate Internet regulation requirements.

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Juliana Gruenwald

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.