"I can tell you that's changing. Conservatives online are dying to organize," said Herman, who previously served as MSNBC's video evangelist. For starters, the RNC plans to re-launch GOP.com in about 45 days. While he refused to offer details on the new site's features, he said RNC Chairman Michael Steele told him to "take the lid off" when it comes to the party's Internet strategy. A memo Herman posted on GOP.com promises "[a] new look and a more enjoyable, modern, open and participatory way to share our ideals with the country." "The Web site you see today is difficult to update, hard to use, and locked in a Web 1.0 environment. It is also stale. It is in need of a massive spring clean," he wrote.