Republican National Committee New Media Director Todd Herman stood before an auditorium full of technology experts on Tuesday, many of them left leaning, with the message that the Grand Old Party is preparing for a Web-based revolution. Tech-savvy conservatives have finished licking their campaign 2008 wounds and are ready to take advantage of the same kinds of Internet innovations that helped President Obama win his bid for the White House. "We'd be fools to not admit what happened," Herman told the Personal Democracy Forum's annual conference. The GOP was slow to rally Web supporters and got spanked on Election Day.

"I can tell you that's changing. Conservatives online are dying to organize," said Herman, who previously served as MSNBC's video evangelist. For starters, the RNC plans to re-launch GOP.com in about 45 days. While he refused to offer details on the new site's features, he said RNC Chairman Michael Steele told him to "take the lid off" when it comes to the party's Internet strategy. A memo Herman posted on GOP.com promises "[a] new look and a more enjoyable, modern, open and participatory way to share our ideals with the country." "The Web site you see today is difficult to update, hard to use, and locked in a Web 1.0 environment. It is also stale. It is in need of a massive spring clean," he wrote.