Report: Social Media Use Ramps Up
More than 40 percent of Internet users now utilize social networking sites, including Facebook, MySpace and LinkedIn, up from 27 percent a year ago, according to a new report from the Conference Board and TNS. More than half of social networkers log on at least once a day, and the majority log on several times a day, the report found. The majority of users log on at home, although a quarter of social networkers log on at work, and 10 percent connect through their phone, officials said, citing the Consumer Internet Barometer, a quarterly study that surveys 10,000 households across the country. Among those surveyed, the most popular site was Facebook (used by 78 percent), followed by MySpace (42 percent), LinkedIn (17 percent) and Twitter (10 percent).
Social networking spans all generations, polling showed. About 19 percent of those age 55 and over visit these sites, up from just 6 percent a year ago. Women are more likely than men to use social networking sites (48 percent vs. 38 percent), but usage has increased dramatically among both groups in just a year. "Online social networks are more than just a fad among the younger generation. They've become an integral part of our personal and professional lives," the Conference Board's Lynn Franco said in a press release. "They're powerful communication tools, and are becoming an essential part of successful marketing strategies." Read more about the report here.
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