The forum overlaps with the National Educational Computing Conference, which began Friday with opening remarks from popular author Malcolm Gladwell. The event ends Wednesday afternoon. When asked what tops his ambitious agenda on leveraging technology to improve education, Chopra stated that data and analytics are the key. "We know more about retailing than we know about the educational experience," he said. Shelton agreed, adding that improvements to the infrastructure of education must be made to enhance decision making. Shelton also emphasized the importance of boosting access in education through broadband. -- Eliza Krigman