"The vast majority of companies of all shapes and sizes are online in some capacity and use the Internet to communicate with consumers, employees, existing customers, potential customers, and business partners around the world," added the letter signed by the U.S. Chamber of Commerce, Computer & Communications Industry Association, Financial Services Roundtable, National Association of Manufacturers, National Retail Federation and others. The FTC also weighed in, sending lawmakers its recent staff report on behavioral advertising. An accompanying letter states the Commission "has actively encouraged industry to embrace new measures relating to behavioral advertising to inform and empower consumers and is monitoring developments" so privacy is protected.