New York City Mayor Michael Bloomberg is taking a page from White House Chief Information Officer Vivek Kundra's playbook by announcing a new annual competition that will let his tech-savvy constituents repurpose raw government data to create innovative Internet applications. The forthcoming "Big Apps" project will be housed on NYC.gov and while the size of the initial data dump was not specified, Bloomberg told the Personal Democracy Forum's annual conference it would be "huge." "The point of collecting data is to manage information effectively... so why not allow the private sector to help us do so?" he reasoned during a keynote via a Skype video call.

Kundra spearheaded a similar project called "Apps For Democracy" while serving as chief technology officer for the District of Columbia government and in May launched Data.gov, a Web site that offers raw feeds of information from a range of federal agencies. Bloomberg's contest will offer cash prizes, publicity and networking opportunities to those who take part, he said. The billionaire businessman said he will also take the winners of the contest out to dinner "and we'll definitely order some apps." The 2008 D.C. government competition produced 47 applications in 30 days using open source programming for iPhones, Flickr, Twitter, Facebook, Google Maps and others.