Another component, which Chopra believes is potentially the most important, is the mandate that he work with Chief Information Officer Vivek Kundra, the General Services Administration and others to distill the components of a successful open government initiative and provision them in a manner that can be reused by anybody in government through the GSA or other means. One example is Obama's online town hallin March, which attracted more than 100,000 participants who submitted and voted on topics he would address in a live Internet event. "We need to figure out what components allowed him to be successful in that experiment and carry them across government," he said. Then Chopra introduced his new favorite buzzword: "productize." "We have to productize the components that have been deemed successful in our 120 days and take it from there."