Welcome To The Blogosphere, Intel
Microchip giant Intel has joined the ranks of its high-tech brethren -- Google, Microsoft, Cisco Systems and Verizon -- by launching a corporate blog focusing on public policy issues of concern to the company. Intel General Counsel Bruce Sewell provided the inaugural post earlier this week. In his missive, Sewell explained why Intel started the blog, particularly when the firm already has a site where Intel's key global policy objectives are spelled out. "The benefit of our existing site is that visitors get a sense of what Intel stands for, and what we care about in the public policy arena. The limitation is that the site is pretty static," he wrote. "At the 50,000 foot level, our most important policy objectives don't tend to change very much from year to year... But, go one level beneath our broad policy goals and there's a lot happening."
The policy blog will let Intel executives highlight issues and positions at critical stages during the policy process -- such as before a vote or committee hearing. And officials can go in-depth on select issues when we think it's more relevant to readers, Sewell said. "We're encouraging all of our individual policy staffers to blog at-will, with minimal filters. And we're intending these to be brief, timely, conversational postings. No dull treatises," he wrote. Some potential topics on the blog, Sewell offered, could include energy, healthcare and immigration. Hot links: Microsoft blog; Google blog; Verizon blog; Cisco blog.
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Politics & Tech
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