Consumer Electronics Association President Gary Shapiro hilariously volunteered to be the guinea pig for YooStar, an interactive entertainment publisher whose product debuted at the Consumer Electronics Show this week. The system allows users to star in their favorite movie scenes with the original actors and share their performances online. The start-up has secured hundreds of movies from Paramount, Universal, MGM and Lions Gate for its digital library. Watch the video above to see what YooStar can do. In a speech on Thursday, Shapiro said the small firm "epitomizes what CES is about -- innovation, content, technology and enhancing life."