Technology can be used to drastically transform economies in emerging countries, Intel Corporation Chairman Craig Barrett and Cisco Systems Chairman John Chambers told a crowd of thousands at the Consumer Electronics Show on Friday. During his keynote, Barrett announced the launch of the Small Things Challenge -- a campaign based on the premise that every small action can make a big difference. He bolstered his message with some star power: Maroon 5 lead singer Adam Levine (pictured) and Counting Crows frontman Adam Duritz -- both of whom support the Intel-sponsored effort. Each spoke on stage about the importance of nurturing the global community.

"Technology can be used in tremendous ways to impact people's lives on the ground," Barrett said. "There are huge opportunities today and real examples of how technology is changing the lives of people." Technology accessibility, connectivity and content are "absolutely key," but education is potentially the most powerful component, he said. "Ultimately, economies are competitive if they have smart people who generate smart ideas," Barrett said. The event also featured a panel discussion with Seven Fund cofounder Michael Fairbanks; Grameen Solutions CEO Kazi Islam; inventor William Kamkwamba; and Microsoft's Kentaro Toyama.

Duritz and Counting Crows perform for a crowd at Intel's CES party at LAX nightclub: