Friday, February 10, 2012

The Future Of Obama's Web Communications

December 13, 2008

When President-elect Barack Obama takes office Jan. 20, the trailblazing, tech-savvy way his camp communicated with supporters and the public at large will change drastically due to federal regulations like the Presidential Records Act, which puts the commander-in-chief's correspondence in the official record. A former deputy assistant to President Bill Clinton said Friday that shift will be a major challenge for a politician who revolutionized Internet outreach and organizing.

"You have such immense freedom in a campaign -- in both speed and how you can move information -- that gets unbelievably throttled down the day you set foot in a government bureaucracy," said Jeff Eller, who is now president of Public Strategies. Although Clinton served during the Internet's early days, his advisers found their ability to be creative "took far longer to ramp up and scale up" due to long-standing technological and regulatory restrictions, Eller said at an open government discussion hosted by Google. He advised Obama to fight for openness when in office. Read the full story in CongressDaily here (subscription required).

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.