"Now with connective technologies like Facebook Connect, Google FriendConnect, and OpenID, consumers will now be able to see reviews, experiences, and critiques from people they actually know and trust." - Jeremiah Owyang, Forrester Research

"Twitter will continue to achieve legitimacy. But more than any push-channel, Twitter will give customers, advocates and critics unprecedented access to corporate personnel and vice versa." - Scott Monty, Ford Motor Company

"I believe we'll have more focused velvet-rope social networks in 2009 where the tools and the goals match verticals of interest instead of the general commons of Facebook."
- Chris Brogan, New Marketing Labs

"Exclusivity trumps accessibility. Having thousands of friends becomes 'so 2008' and defriending becomes the hot new trend, driven by overwhelming rivers of newsfeeds." - Charlene Li, Altimeter Group

"The mobile industry will see renewed interest and growth in 2009 following the success of the iPhone and developments such as the Gphone resulting in consumers taking 'PC' habits with them on the road." - Netimperative

"...a tough year for digital publishers with many expected to drop out of the list having either been acquired or have felt pressure on advertising revenue. Digital publishers will have to innovate to generate additional revenue streams via subscriptions and harnessing their stables of online users to generate incremental ecommerce revenues."

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