RIAA Chairman Mitch Bainwol believes the new strategy will reach more people, which itself is a deterrent. "Part of the issue with infringement is for people to be aware that their actions are not anonymous," he told the newspaper, noting that the marketplace has changed in recent years. Litigation was successful in raising public awareness that file-sharing is illegal, but now he wants to try a strategy he thinks could be more successful. Public Knowledge President Gigi Sohn lauded the news but noted RIAA's work with ISPs must ensure "customers are not cut off from their Internet service or have their service altered solely on the basis of a claim by a copyright holder that file-sharing is taking place."