In Wolf's weekend column ominously titled "Google Is Watching You," the Proskauer Rose partner writes: "There is no doubt that the Internet search giant has helped people around the world access useful information. But what if Google's technology was used to keep track of you -- your whereabouts and your activities and records were kept of where you have been? That would be a little worrisome to say the least. And yet that may well be happening."

Wolf explains that Google, which has gone a long way to bolster its privacy protections, has developed a "geolocation" application for mobile and wireless devices "designed to let restaurants, salons, malls and other businesses and interested parties advertise to you while you are on the move." "This raises a host of concerns about privacy and safeguarding personal information," he writes, noting that the company already scans and stores "mind-boggling" amounts of data about its users.