Friday, February 10, 2012

Library Reports Flickr Project Success

December 24, 2008

lettersanta.jpgLess than a year into the Library of Congress' pilot project to place its photographs on the popular image-sharing Web site Flickr, the photos have drawn more than 10 million views, 7,166 comments and more than 67,000 tags, according to a report from the team overseeing the initiative. Last January, the library uploaded a few thousand images (including "Letter for Santa Claus," shown at right) from its vast collections to see how "crowd-sourcing" might enhance the quality of the information the institution could provide about its historic holdings.

"The popularity and impact of the pilot have been remarkable," said Michelle Springer, project manager for digital initiatives in the Office of Strategic Initiatives. The site is averaging 500,000 views a month, she said, adding that Flickr members have marked 79 percent of the photos as "favorites." The report recommends that the library continue to participate in an area within Flickr called The Commons and explore other Web 2.0 communities.

"Increasing the ability to engage and connect with photos increases the sense of ownership and respect that people feel for these photos," the report states. "Lessons learned from this project provide guideposts to the type of experience that people would like to have with our collections." Since the project began, 16 additional institutions from the United States and other countries have begun sharing their photo archives and inviting the public to contribute information, the library said in a blog post.

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

E-Mail: joshsmith@nationaljournal.com.


Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.