National Journal.com

nationaljournal.com > Tech Daily Dose

CongressDaily Home NationalJournal.com

CongressDaily's Tech Daily Dose

Wednesday, November 12, 2008

Web Exec Urges Publishers To Plan For The Worst

Gawker.com founder Nick Denton has released his 2009 Internet Media Plan. The key message: "Publishers should be planning for the worst -- now." Private companies, he writes, can move more nimbly than established behemoths to boost revenues and reduce costs." There are six main levers, the details of which you can read here.

1. Get out of categories such as politics to which advertisers are averse.
2. Renegotiate vendor contracts.
3. Consolidate titles.
4. Offshore more.
5. Variable compensation.
6. More value for marketers.

Denton's bottom line: "It looks pretty bleak: but at least lean Internet businesses can make it through!"

Categories:

Comments

To post a comment, you must provide a name and a valid e-mail address. Messages must be limited to 400 words. By using this service you agree not to post material that is obscene, harassing, defamatory, or otherwise objectionable. Although Tech Daily Dose does not monitor comments posted to this site (and has no obligation to), it reserves the right to delete, edit, or move any material that it deems to be in violation of this rule.

Advertisement
Get Print-friendly version of this page E-mail this page to a friend Subscribe to comments for Web Exec Urges Publishers To Plan For The Worst Follow us on Twitter

CONTRIBUTORS


Advertisement

Stay Connected

Archives

Search Blog Entries

Blogroll

New Media

Online Politics

Tech Policy

Categories


Add Tech Daily Dose To Your Site

Sister Blogs

Experts: Health Care

Troublesome Directions

Latest response: Robert GreensteinNovember 20, 2009 3:38 pm
The Ninth Justice

Editor's Note

August 11, 2009 4:00 pm

Advertisement