Gawker.com founder Nick Denton has released his 2009 Internet Media Plan. The key message: "Publishers should be planning for the worst -- now." Private companies, he writes, can move more nimbly than established behemoths to boost revenues and reduce costs." There are six main levers, the details of which you can read here.
1. Get out of categories such as politics to which advertisers are averse.
2. Renegotiate vendor contracts.
3. Consolidate titles.
4. Offshore more.
5. Variable compensation.
6. More value for marketers.
Denton's bottom line: "It looks pretty bleak: but at least lean Internet businesses can make it through!"
New Media
Online Politics
Tech Policy
Comments
To post a comment, you must provide a name and a valid e-mail address. Messages must be limited to 400 words. By using this service you agree not to post material that is obscene, harassing, defamatory, or otherwise objectionable. Although Tech Daily Dose does not monitor comments posted to this site (and has no obligation to), it reserves the right to delete, edit, or move any material that it deems to be in violation of this rule.