New Project Unites La-La Land & Science Labs
Hollywood heavyweights have joined forces with the National Academy of Sciences to connect the entertainment industry and top scientists and engineers with the goal of getting science incorporated into television shows, films, video games, and other productions. "Television and film can involve the public in the latest advances in science, medicine, and technology," NAS President Ralph Cicerone said. "By building strong connections between the entertainment and science communities, we're hoping to provide an important service to both Hollywood and the viewing public." Read more about the Science and Entertainment Exchange here.
The project will provide filmmakers with "an invaluable connection to scientific truth, but more importantly, we will have the ability to invent and explore the unknown with the great visionaries of science," said Jerry Zucker, director of the movies "Airplane!" and "Ghost." His wife Janet Zucker, a producer, said the exchange will offer "a place where scientific and artistic minds can come together to inspire each other, building a two-way street for both communities to learn and create." TV shows such as "CSI," "House," and "ER" routinely incorporate science into scripts. Films like "Children of Men," Mission Impossible," and "A Beautiful Mind," have similarly capitalized on science themes.
The initiative, which is endorsed by the Directors Guild of America and Writers Guild of America, was unveiled at a symposium this week attended by entertainment industry professionals in Los Angeles. The forum, hosted by writer and producer Seth MacFarlane (creator of "Family Guy"), attracted more than 300 participants including writers, directors, producers, production designers and executives, as well as scientists, engineers, and health professionals.
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