DOJ Unveils New Web Safety Public Service Ads
The Justice Department unveiled a national public service announcement campaign Wednesday aimed at educating parents about the potential dangers their children face online and, for the first time, warns potential Web predators that exploiting a child online is a serious federal offense. The four PSAs were developed jointly by DOJ's Office of Juvenile Justice and Delinquency Prevention and Project Safe Childhood partners INOBTR (“I Know Better”), iKeepSafe and the Hispanic Communications Network.
“One of our highest priorities at the Department of Justice is combating the sexual exploitation of children," OJJDP Administrator J. Robert Flores said in a release. “Our message to parents is--know where your kids go on the Internet, and to would-be predators we say--your illegal activity will have lifelong consequences."
▪ iKeepSafe developed one of the PSAs, ntitled “Know Where They Go,” to highlight the risks children face on the Internet. For more on the advertisement, which has television, radio and print components, click here.
▪ INOBTR created a PSA ntitled “Exploiting a Minor Is a Major Offense." Elements of this campaign include television, movie theaters, print, radio and Web banners. For more details, click here.
▪ The Hispanic Communications Network produced two series of Spanish-language PSAs for television, radio, print and the Web. The first targets parents and the second targets potential predators. The ads can be found here and here.
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Web Safety
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