Meanwhile, online video proved to be a strength for the McCain campaign in September. Growing 175 percent month over month, total streams at JohnMcCain.com increased from 1.2 million to 3.2 million. Unique viewers at the site also increased 175 percent during the month, growing from 475,000 to 1.3 million. The number of video streams at BarackObama.com increased 60 percent month over month, from 1.3 million total streams in August to 2.0 million streams in September. Unique viewers at the site also increased, growing 35 percent in September from 824,000 to 1.1 million.