Nielsen: Online Presidential Metrics Round-Up
With four days left until Americans head to the polls, Nielsen Online on Friday provided some highlights of the final weeks and days of the online presidential campaign, including online advertising, Web traffic, online video viewing and candidate buzz. Unique visitors to BarackObama.com outpaced those to JohnMcCain.com nearly 2 to 1 in September, the company said in a press release, with BarackObama.com's share increasing from 6.1 million in August to 7.9 million last month. Unique visitors to JohnMcCain.com grew from 2.7 million to 4.2 million.
Meanwhile, online video proved to be a strength for the McCain campaign in September. Growing 175 percent month over month, total streams at JohnMcCain.com increased from 1.2 million to 3.2 million. Unique viewers at the site also increased 175 percent during the month, growing from 475,000 to 1.3 million. The number of video streams at BarackObama.com increased 60 percent month over month, from 1.3 million total streams in August to 2.0 million streams in September. Unique viewers at the site also increased, growing 35 percent in September from 824,000 to 1.1 million.
Categories:
Campaign 2008
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