Arts+Labs is co-chaired by Mike McCurry, former White House press secretary to President Bill Clinton and Mark McKinnon, former media adviser to the campaigns of President Bush and current GOP presidential nominee John McCain. SGA President Rick Carnes and Chuck Sims of the law firm Proskauer Rose also have agreed to join Arts+Labs as the first members of its advisory board.

"Quality content drives the Internet and that distribution of easily accessible, affordable content in the Internet age requires new business models," McKinnon said in a press release, noting that consumers should know where to get safe and legal online content while protecting artists' and innovators' rights. McCurry said consumers want greater opportunities to access content "with confidence that they are safe from viruses, hackers, malware, illegal file trafficking and other net pollution."