Friday, February 10, 2012

Sirius-ly Behind The Scenes

August 18, 2008


XM and Sirius satellite radio networks are moving quickly toward consolidating operations in the wake of the FCC's approval of their merger so I thought it would be a good time to take a look behind the curtain. Last week I toured Sirius's Manhattan headquarters, which will serve as home base for the new entity, and here's what I found:

Sirius chief Mel Karmazin's office is curiously accessible to staff, separated only by glass walls. Other executive offices are similarly positioned along the edge of an expansive cubicle farm. Some of the cubes were deserted (the downsizing has already begun and there's more to come).

Howard Stern's compound is isolated from the rest of the Sirius studios and requires an additional key-card swipe to gain access. That's by design so the shock jock's guests (celebrities, porn stars, exotic dancers) and props (don’t make me explain) do not offend folks at The Catholic Channel, Martha Stewart Living and other family friendly stations.

Speaking of the magical Ms. Stewart, guests on her channel are not allowed to cook in-studio due to building code but there's nothing against a little potluck. Covered dishes and plastic utensils lined the countertop of her glass-walled domicile. Another note about dear Martha -- she reportedly brought in her own experts to stencil a perfect studio logo.

Sirius routinely hosts in-studio performances and has a small space for that purpose. The room is sound-proofed and a special raised floor was built but apparently the jam sessions still cause the suits in the office suite downstairs some consternation. Visiting musicians are also invited to autograph several white walls in the lobby before leaving.

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Not a bad view from Sirius headquarters in Manhattan


Howard Stern's perch (Don’t ask to sit in his chair. That's a big no-no)


Howard Stern's couch where celebs are interviewed (and embarrassed)


Sirius front desk and lobby


One of several autograph walls for visiting musicians to sign

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Juliana Gruenwald

Tech Writer

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Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

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Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.