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Thursday, August 28, 2008

Oopsie! Bloomberg Publishes Steve Jobs Obit

Gossip blog Gawker.com reports that Bloomberg accidentally published its lengthy obituary of Apple CEO Steve Jobs on Wednesday. Major news organizations routinely write, maintain and update obits of celebrities and once in a while there's a slip-up. The financial newswire quickly retracted the story about the high-tech titan (who successfully beat pancreatic cancer earlier this decade) but Gawker published the death notice. Read the whole kit and kaboodle here.

Interestingly, Bloomberg's internal notes for reporters included a list of people to call for comment if Jobs, who is still very much alive, kicks the bucket. Among them were Apple co-founder Steve Wozniak; Jon Rubinstein, former head of Apple's iPod division; and Heidi Roizen, a venture capitalist who once dated Jobs. Former Vice President Al Gore, California Attorney General Jerry Brown and Oracle's Larry Ellison were also on the list. (Photo Credit: Danny Novo via Flickr)

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