Dispatch From Denver: VP Pick Boosts Web Traffic
August 26, 2008
| 6:15 PM
Last week, the forthcoming Democratic National Convention and momentum leading up to the vice president selection drove the second highest share of visits to each of the Web sites of the presidential candidates in the past year, Web analytics firm Hitwise said Tuesday. The only week with a higher share of visits surrounded Super Tuesday primaries, the firm's blog said.
The market share of visits to BarackObama.com jumped 53 percent and 46 percent to JohnMcCain.com from the previous week, Hitwise said. Among the top 350 search terms that drove traffic to BarackObama.com, 28 percent were related to the VP selection. Searches that broadly included Obama's name commanded the largest share of the search terms at 33 percent.
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