Rock The Vote, Comcast Mobilize Young Voters
Rock the Vote and communications giant Comcast have teamed up on a multimedia partnership to encourage young Americans to register to vote. The initiative will include a series of co-branded public service announcements and Internet outreach on Comcast’s family of networks, including E! Networks, VERSUS, The Golf Channel, TV One, FearNet, Comcast Sportsnet, PBS Kids Sprout, CN8 and G4.
Comcast and RTV will be registering young Americans online through these networks’ Web sites as well as at Comcast.net, OurTimetoVote.com, the Comcast voter outreach resource, and Comcast Latino, the Spanish language website at Terra.com, officials said Monday. Additionally, E! will provide behind-the-scenes coverage of the Democratic and Republican conventions and will mention the Web sites leading up to the election.
The project builds on the cable industry's “Our Time to Vote” education and registration campaign, which Comcast helped launch last year. The latest announcement also comes on the heels of Comcast being named the official cable television and video on demand provider for the 2008 DNC, which will be simulcast in Spanish online for the first time at DemConvention.com.
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