Issue Of The Week: Campaigns Harness Web 2.0
Surf on over to CongressDaily's TechCentral for a new "Issue of the Week." Here's a taste:
When Super Tuesday rolled around this past February, and Minnesota Democrats faced the prospect of caucusing for their U.S. Senate pick, many supporters of Democratic aspirant Al Franken were prepared.
They had already watched the campaign's instructional video online designed to explain the complicated process. What's more, the organization of the one-time "Saturday Night Live" comic had relied on its Web site to manage and recruit volunteer precinct captains to turn out voters in more than half of the 4,000 precincts in Minnesota.
"It's a really important part of what we do, and we use it to amplify our activities," said Franken spokesman Andy Barr of the campaign's use of the Web. He noted that, in the run-up to the caucuses, large numbers of volunteers were able to self-schedule their time and coordinate with staffers at the campaign headquarters by using a simple application on the Franken Web site.
Welcome to the 2008 congressional campaign, Web 2.0 style.
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