Broadcasters Promote DTV Transition In Washington
Residents and visitors to the nation’s capital this summer are getting an eyeful of messages about the upcoming switch to digital television. Ads highlighting the Feb. 17, 2009 transition deadline have been placed in 15 Metrobus shelters located in high-traffic areas downtown as part of the National Association of Broadcasters’ campaign to educate Americans about the big change.
The bus shelters are scattered throughout popular neighborhoods, including Capitol Hill, Union Station, Eastern Market, Federal Triangle, Farragut Square and near the White House. The ads will run until early August, NAB said in a Monday press release. NAB has also supplied 2,000 receipts promoting DTVAnswers.com to the Yellow Cab Co., the city’s largest taxicab fleet, so drivers can hand them to passengers.
The District of Columbia has one of the country’s highest percentages of over-the-air households, NAB said. More than 20 percent of residents in the city rely exclusively on free broadcast television. Read more about NAB's DTV initiative here.
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