A new cybersecurity initiative aimed at bringing together a swath of stakeholders to improve the global capacity to prevent and respond to digital-age dangers debuted last week with great fanfare -- and an impressive list of backers, including top-level government officials, leading security firms and tech opinion leaders.

But the project's unveiling begs the question: What will this group do that a host of other similar-sounding endeavors have not?

Launched at the World Congress on Information and Technology in Kuala Lumpur, Malaysia, IMPACT -- International Multilateral Partnership Against Cyber-Terrorism -- secured $13 million seed money from the Malaysian government, and has the support of Internet pioneer Vint Cerf and former White House cyber czar Howard Schmidt, as well as security vendors Kaspersky Labs, Symantec, and TrendMicro.

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