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FTC's 'Secret Shopper' Sting
The FTC released the results of a nationwide undercover sting on Thursday showing the extent to which movie theaters and movie, music, and video game retailers prevent unaccompanied minors from buying tickets to R-rated movies, R-rated DVDs, unrated DVDs of movies that were R-rated in theaters, M-rated video games, and CDs with a parental advisory warning.
The survey found that 20 percent of underage teenage secret shoppers were able to buy M-rated video games, a major improvement from all prior surveys, and down from 42 percent in 2006. While CD and DVD retailers demonstrated some improvement since the earlier survey, roughly half of the 13- to 16-year-olds involved were able to purchase R-rated and unrated movie DVDs and flagged CDs. This shows that retailers need to redouble their efforts, the FTC said.
Although movie theaters have improved since the FTC's 2000 effort, they still sold R-rated movie tickets to unaccompanied children 35 percent of the time, demonstrating no statistically significant improvement in ratings enforcement since 2003, the FTC said. Click here for details.
Posted by Andrew on May 8, 2008 11:43 AM | Permalink
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