FTC Hosts Mobile Marketplace Forum This Week
The FTC will host a town hall meeting this week to explore the mobile marketplace and its implications for consumer protection policy. Industry experts, academics, consumer advocates, privacy professionals and government analysts will discuss the use of text messaging and related services as instruments of commerce and consumers' ability to control mobile applications at the two-day event, which begins Tuesday.
Other topics include the adaptation of advertising to mobile devices (including challenges presented by small screen disclosures); applications targeting children and teens; industry best practices in preventing fraud, disclosing costs, and resolving billing disputes; security threats and solutions; and next-generation products and services.
Officials from Google, Nokia, Sprint-Nextel, Verizon, Yahoo, wireless association CTIA, and others will take part in the forum. The full agenda can be found here.
(Photo Credit: KB35 via Flickr)
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