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Web Poll: Digital Divide Between Obama, Clinton
Web-savvy voters could have an impact on next Tuesday's Pennsylvania Democratic primary, according to polling data from Civic Science, a Pittsburgh-based software company. Responses and demographic data from thousands of Keystone State residents were collected over the Web sites of membership organizations and online media outlets to gauge the political leanings, demographic profiles, lifestyle preferences and trends of political consumers.
Of the 7,000 participants, 2,800 likely Democratic voters weighed in directly on the Democratic primary, favoring Barack Obama over Hillary Clinton by a margin of 61 percent to 37 percent. Obama led among all age, gender, and household income categories. Figures released by most professional phone polling firms have consistently shown Clinton leading, officials said.
"We are certainly not suggesting that Obama is going to win Pennsylvania by 24 points or that our data, by itself, is more accurate than traditional phone surveys," Civic Service CEO John Dick said. "We are in the business of measuring and understanding the opinions of Web-savvy voters and consumers. But, if these people turn out to vote next Tuesday, as they have indicated they will, we could see a very close race or even an Obama win in Pennsylvania."
Civic Science uses short, three-question polls to maximize response rates, building extensive profiles of individuals who take multiple polls over time, the firm said. The identities of respondents remain completely anonymous.
Posted by Andrew on April 17, 2008 03:14 PM | Permalink
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