Markey Weighs In On FTC Behavioral Ad Proposal
Rep. Edward Markey, D-Mass., who heads the House telecommunications subcommittee, commended the FTC on Friday for appropriately recognizing "the pressing need for updated online privacy protections for children that reflect the sophisticated data collection and behavioral targeting practices now used widely across the Internet." Public comments on guidelines proposed by the agency were due at the end of the week.
"Without stronger protections, including a prohibition on collecting data on children’s and teens’ online activities, young Internet users may become unwitting targets of the ‘hidden persuaders’ of the digital age," Markey said. "The evolution of online behavioral advertising since the enactment of the Children’s Online Privacy Protection Act requires a commensurate rejuvenation of privacy safeguards."
Read CongressDaily's preview story about the FTC's proposal here.
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