Friday, February 10, 2012

Virgin America's In-Flight Entertainment Extravaganza

March 26, 2008

Richard Branson is a damned genius. That's why I consciously bypassed conveniently located Reagan-National Airport to fly to Los Angeles on Tuesday evening via Virgin America from Dulles International Airport, which is quite a haul from downtown D.C. I was tired of crisscrossing the country on the big, boring airlines and needed something fresh and new -- and boy, did Branson deliver.

From the time I boarded the plane, I knew I was in for a treat. The "mood lighting" blanketed the cabin in a pinkish-purplish hue and I made my way to my surprisingly comfortable coach seat (It's worth noting that the first class recliners are equipped with a massage feature). The safety video was kitschy and the on-board announcements were casual and friendly.

Now, comes the good part (and the part that makes this blog post a bit relevant for Tech Daily Dose) -- the in-flight technology smorgasbord. Everything a passenger needs for a 5+ hour flight from Washington to California is contained in a nifty little seatback touch-screen monitor/remote control. The system is known as Red, it's still in beta version and it totally rocked my world.

Watch: There are new release movies, music videos, live television, on-demand premium TV and multi-lingual TV offerings. Plus, as an extra special treat for techies: videos from popular blog BoingBoing. I watched "Across the Universe" for $7 because I missed it in theaters. Oh and there's a program guide that lets you set reminders for upcoming TV shows and Google Maps to let you know where you are in the sky.

Listen: The music player boasts an impressive track listing from a variety of genres and artists -- and passengers can create their own playlists that can be revived on future flights. Radio stations include rock, alternative, hip-hop, jazz and many others. If you're a fan of Cantonese or Mandarin pop music, they've got that too.

Play: Games, games and more games. I'm not a gamer but those who enjoy the pastime can flip over the TV/music remote control to reveal a fully functional game controller. There's "Doom," "Tower Toppler," "Penguin Command" and other odd and presumably amusing diversions.

Talk: There's seat-to-seat chat, a chat room, e-mail, text messaging. The code of conduct says: "Conversations in this area are with real people, so please be courteous and use good judgment." I'm not sure if begging first class passengers for a glass of champagne and some time in their massage chair would be considered poor judgment so I refrained.

Eat: Order drinks, snacks, meals from the comfort of your seat. Simply select, swipe a credit card and enjoy.

Read: I'm not sure what this function will offer but it's not yet available.

Shop: This function also wasn’t up and running.

Finally, about halfway through this post my laptop battery started to die -- and miraculously I located the power source under my chair, plugged in and was back in business. If/when they start offering high-speed Internet, I will be officially hooked on this airline.

That, my friends, is why Richard Branson is a damned genius.

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Juliana Gruenwald

Tech Writer

E-Mail: jgruenwald@nationaljournal.com.


Juliana Gruenwald has been covering tech and telecom issues for more than a decade for National Journal, Interactive Week, BNA and Congressional Quarterly. This is her second stint with National Journal. She was recruited by NJ in 1998 to help launch its first tech policy publication, Technology Daily. She left in 2000 to cover international tech and telecom issues for Ziff Davis Media's Interactive Week magazine. She started her career at United Press International as the wire service's first Helen Thomas Intern. She has a Bachelor of Arts degree from the University of Minnesota. A Minneapolis native, she misses the lakes but not the cold.


Josh Smith

Tech Reporter

E-Mail: joshsmith@nationaljournal.com.


Josh Smith covers technology policy as a staff reporter for National Journal. He previously interned at National Journal Daily, a Senate press office, and the Deseret News in Salt Lake City where he covered the state legislature, courts, and crime. In 2009 he graduated with honors from Southern Utah University after managing an award-winning student newspaper as editor-in-chief. Josh has received state, regional and national awards for his political and policy reporting, including first place in CapitolBeat’s 2009 Best of Statehouse Reporting college competition. A native of drop-dead-gorgeous Utah, Josh lives in Virginia with his wife, Amber.